The importance of having an up-to-date website presence


There’s no doubt that establishing a web presence in today’s digital landscape is vital. Individuals and organisations alike are now researching, collaborating and in general, interacting through devices such as mobile phones, tablets, laptops and desktops more than ever before, this is backed up by the fact that 73% of adults access the internet using a mobile phone and another 77% purchased their goods or services online.

A web presence is more than having a website. It is the living and breathing essence of your digital presence online.

The following are some of the top reasons why you should be treating your digital presence with such importance:

  • 24/7 accessibility: Having a web presence allows your audience to search your services whenever and wherever they may be.
  • Brand building: Online marketing is a great way of gaining exposure for your brand, a strong branding strategy will help improve your business identity and reputation.
  • Credibility: A strong web presence enables you to improve the credibility of your company. The internet provides opportunities to grow your network and connect with new people.
  • Customer engagement: Being on the web gives you the ability to interact with customers more easily, creating a greater customer satisfaction. Regardless of what you are doing, people all over the world could be reading your content and interacting with your site.

You may already have a Website presence but is it up-to-date? Does it reflect how you want your potential vendors / sellers and landlords to see you? With so much choice, first impressions are essential.

The importance of refreshing your website cannot be underestimated. With Google constantly changing it’s algorithm which ranks websites in users searches, combined with the constant rise of mobile usage, it’s crucial you carry out analysis of your website at least every couple of years.

Technology grows exponentially so there are bound to be new standards, methodologies, and new coding systems to have emerged since your site was last revamped. If you’re working with a website developed pre - 2014, it could be time to start thinking about a refresh. While your site might look aesthetically pleasing, the functionalities and user experience are equally as important.

With 93% of online experiences beginning with a search engine, do you have an effective optimisation strategy in place?

Optimising your website can do a lot more than you think, take one of our clients, as an example, they were one of our first Website Development projects and was a complete overhaul.

Fast forward a few years and we’ve expanded the functionality on the site, introducing loads of speed / SEO enhancements plus new features like a comprehensive Area Guide with Recommended Local Business directory. All designed to help them engage with the local community and enforce brand awareness at a local level. The possibilities really are endless.

Here is a graph of search rankings in Google. Our keyword strategy transformed their online presence, they now rank number 1 for a vast array of keywords increasing their visibility in search engine results and doubling their traffic as a result.

Over the past few years, we have seen notable improvements to Rockett Home Rentals website, their page views have increased from 52,424 to a staggering 481,247. In addition to this, the average time users spend on their page has also increased, lowering their bounce rate in the process.

As another example, we’ve recently given the Website a complete overhaul and not only brought them into the 21st century in terms of design and user experience but also, more importantly, helped streamline their course / stationary order process enabling them to focus on driving awareness for their fantastic offering to the property industry.

Since launch, they have gone from strength to strength and this is, in part, due to the refresh of the Website and introducing new ordering processes.

If you’d like to have a chat about how we might be able to help you, don’t hesitate to get in touch!

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