Property & The Senses
If there is one thing that letting agents and estate agents are extremely good at is using their sight to create and visual the property every potential buyer or tenant wants as their home.
When it comes to selling or renting a property the focus is often on practical matters such as location, price, compliance with regulations. However, whilst those elements influence prospective buyers’ and tenants’ decision-making, choosing a home, a place to live, is also a sensory experience. Those who intend to buy or rent for their impressions within seconds of entering a property, often using the five senses to make a decision.
Sight: It’s all about First impressions
Even though many may say it’s not true, where competition in the property market is fierce, a well-presented home can stand out immediately. Remember the phrase ‘Kerb Appeal’ ? It’s true - what is seen from the outside is extremely important - clean windows, a freshly painted front door, tidy gardens - can create a good impression.
Natural light is highly sought after. Curtains should be drawn back and blinds opened, and where natural light is limited, warm artificial lighting can transform a space.
Properties that are not decorated in neutral tones can be off putting. Neutral tones allow prospective buyers or tenants to imagine their own style, see their belongings in what will be their home, whereas a green bathroom and yellow kitchen can be somewhat off putting.
Smell: The Unseen Influencer
Smell has a powerful psychological impact, often more memorable than visual cues evoking feelings and memories. In the US, realtors would use the “coffee and cookies" tactic where during open houses to evoke a welcoming and homely feel. This may not be a common occurence in the UK, however, a clean, neutral scent conveys that a property is well maintained. The smell of damp, mould, malfunctioning sanitation systems, stale smoke or lingering pet odours can put of anyone immediately.
Opening windows before viewings ensures air circulation and reinforces a sense of freshness.
Sound: Don’t avoid references to Noise
Noise can significantly affect perceptions of a property, particularly in busy areas. Scheduling viewings during quieter times may be misleading for those interested in properties. It is important to note that all looking for a home, whether buying or renting should be encouraged to view properties at all times of the day and make a decision based on whether they may be unsettled by the noise of traffic, nightlife, sports grounds and aircraft.
Squeaky floorboards or noisy plumbing should be addressed and noise insulation, where applicable, should be referenced.
Excellent photographs and property descriptions create interest, yet the creating the right atmosphere which relies not he senses and enhances interest is important to consider.